James W. Marcum

Engagement cannot be directed or commanded, but it can be nurtured. Favorable conditions can be created for it to flourish, much as favorable conditions usually induce plants to grow and flourish.

Engagement a critical factor for enduring productivity and competitive edge in today’s global economy. People are the key to organizational success, even more so than finance or marketing or leadership.

The concept of engagement emerged in recent years as a key to effective work and learning. Engagement occurs when people undertake tasks related to their competence, learn continuously, immerse themselves and persist because of the value they attribute to the work.

The key to organizational success today is not marketing, or financial leverage, or location; the key is enjoying the fruit of the knowledge, experience, creativity and commitment of the company’s people. Very simply, the key is workforce engagement.